Hello, I'm Gustav

Now I help companies build the right thing—from the first idea to launch and beyond. Strategy, design, development, shipping. Products I've built have helped companies land investments and expand into new markets. I can be your entire tech and product team, or work alongside your existing one.

I've been in the startup space for a long time—starting companies, iterating products, succeeding, failing, learning. These days I know what matters and what doesn't.

Some of my previous work includes: Southern Lights (Co-Founder & CTO)—I joined, built the product, launched it, and within 10 months the company value increased 10x. Contentor (CTO)—I rebuilt the entire infrastructure, laying the technological foundations for new AI services. Mynewsflash (Founder & CEO)—I built and commercialized large-scale indexing algorithms to reshape the Nordic news landscape.

If there's a tool I need, I build it. Not just for commercial purposes, but also to make day-to-day life easier. This is at the core of what I help companies with: using the latest technology to empower people rather than replacing them. I have built things like: Afloat, a minimalistic invoicing tool for freelancers. Kostnad, a dead simple tool for household economics. Abraxas, an esoteric AI orchestration platform for agentic product development.

Besides product development, I've always been drawn to writing and filmmaking. A few years ago I wrote and directed RO, a short horror film about motherhood that toured international festivals. And as much as I embrace AI for work, I never use it for artistic expression. Soul is all I care about in art, and AI has none.

Want to talk? message me or find me on LinkedIn—and let's connect.